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Wednesday, June 24, 2015

Blogging Tip of the Day: Vol. 59

Today's Tip: I finally came across one of those blogs about the worst piece of advice in the history of blogging advice, and an entire long boring blog about why it is the worst piece of advice in the history of bad advice. It's also a line of thinking that completely doesn't apply to me, so I figured I should talk about it. The thought that someone shouldn't blog everyday, or more to the point, the bad advice was "You should blog every day," and the counter argument was that it was foolish to blog everyday. The reasoning was sound, but there were a few things that didn't lend well to my own research.

One of the biggest arguments was that you give yourself a shelf life of only 24 hours, when your blog needs to sit a while to gain popularity, especially on social media. I have taken a different track on all of this based on my own experience, The average attention span on social media is instantaneous, and NOT something that lingers for EVEN 24 hours. Post something to Twitter or Facebook and see if you can even find 2 hours later. It already assumes that you have a frothing band of die hard readers coming after your content. Of course they were pretty concerned with our ability to come up with "great" content every day, and our abilities to "edit it" and make it "professional" if you are posting every day.

Here's where I stand on all of this, and I have a little experience. Do whatever makes your brand work best for you, but don't go whole hog on suggestions to blog less. Every day, every other day, once a week, just be consistent, but short blogs like this one, every day, grew my audience faster than "perfectly edited" gifts from the writing Gods once a week. Perhaps there is something in between, but please try both methods before you dismiss one as being the wrong method. I say this out of experience as well. I have sat back after writing "the greatest blog ever" and waited and waited, and got more frustrated by it getting no attention, while during the times I figured I wrote too much, saying "oh well my ship will come in." When my ship came in it was from posting daily, and I was able to re-post all of those old gems that didn't get the attention they deserved, and then they did.
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